Commercial research

HighLevel Pricing: Starter vs Unlimited vs Agency Pro

HighLevel currently publishes three core subscription tiers. Pricing and feature availability can change, so use this page as a decision framework rather than a permanent price sheet.

PlanPriceBest forNotable positioning
Starter$97/moFreelancers & solo marketers3 sub-accounts, unlimited contacts/users, core features.
Unlimited$297/moGrowing agenciesUnlimited sub-accounts, reporting, rebilling and API access.
Agency Pro$497/moSaaS-focused agenciesSaaS mode, automated account creation, advanced API and reporting capabilities.

Which plan should you start with?

Choose Starter when

You are testing the platform or operating a small setup with limited client-account needs.

Choose Unlimited when

Your agency needs multiple client accounts and the economics of unlimited sub-accounts matter.

Choose Agency Pro when

You specifically want the SaaS-oriented capabilities and deeper agency controls.

What to check before subscribing

  • Current feature-to-plan mapping.
  • Usage-based charges for communications or add-on services.
  • Whether your required integrations are included.
  • Whether your workflow benefits from consolidation enough to justify the subscription.

Check the current offer

HighLevel advertises a free trial. Review the current terms on the merchant site before subscribing.

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