HighLevel Pricing and Plans Explained
Understand the three core HighLevel plans and what changes as you move up.
Independent guide. Product details can change; verify critical pricing and availability before buying.
What HighLevel costs
HighLevel currently lists three core monthly plans: Starter at $97, Unlimited at $297 and Agency Pro at $497. Annual billing is also advertised. The important difference is not just price; it is how many client sub-accounts you need and whether you want SaaS-oriented capabilities.
| Plan | Published monthly price | Best starting point for |
|---|---|---|
| Starter | $97 | Smaller businesses, solo marketers and agencies testing the platform |
| Unlimited | $297 | Growing agencies that need unlimited sub-accounts |
| Agency Pro | $497 | Agencies building a SaaS-style offer with advanced rebilling and API needs |
Look beyond the subscription
Your real cost can include phone, email and AI usage as well as migration time. Some AI products have separate usage or subscription pricing. Before switching, list the tools you expect HighLevel to replace and the usage-based services you expect to keep.
Which plan makes sense?
Starter is the sensible place to learn the system when three sub-accounts are enough. Unlimited becomes easier to justify when client-account limits are the constraint. Agency Pro is a different decision: it is aimed at teams that intend to sell a branded software experience, automate account creation or use its higher-level agency capabilities.
Before you commit
Test the exact workflow you plan to use, including the hand-off between lead capture, follow-up and your team. A free trial is more useful when you enter it with a short checklist.
Start the HighLevel trialRelated guides
Use these pages to compare the next part of the decision.